Revealing Your Herbal Business Niche

Webinar Sponsors

Donna Sullivan Smith
Tuesday, August 17, 2021 - 8:00pm EDT
Please note webinar time is: 8 pm Eastern Time, 7 pm Central Time, 6 pm Mountain Time, 5 pm Pacific Time
In the field of herbalism, our options for producing revenue are plentiful - but can be, for many of us, an overwhelming list of potential opportunities: from growing herbs, to concocting formulas, to seeing clients, to crafting, and more.

Our current herbal education systems provide us with ways of successfully and creatively navigating the immense knowledge base of botanical medicine.

Yet, despite this, many of us find ourselves searching for a way to sculpt all that knowledge into a unique path that brings us closer to some type of business or vocation.

The first step in this process is to find your personal herbal business identity: how do you take your interests and translate them into a viable, sustainable, and personally fulfilling business?

In this webinar, I will walk you through the three most critical steps to clarifying your path: finding your purpose, your process, and your people.

Bio: Donna became intimately acquainted with her native landscape while growing up in a family of Southern gardeners.

These early years of work and wonder followed her throughout life: in the form of Annie Dillard’s poetic naturalism, in providing healthy alternatives for her family, in living a life dedicated to the cultivation of others.

She spent her initial career working in organizational psychology, executive coaching, team facilitation, and educational development for Fortune 500 companies. She weaves this skillset in social dynamics with her pursuit of integrated herbalism and educational pathways in the Southeast.

Donna first encountered herbalism through the lens of native plant propagation and preservation at her home in North Georgia—and, she realized that tending to the land enriched her life and the lives of others, helping them form an authentic relationship with the natural world.

Her paradigm always begins in the garden or forest—with the plants—understanding and nurturing our natural resources. Only then can we use them and share them appropriately or, in other words, “Plants. Process. People.” 

She focuses on the complex relationships between different herbal remedies, issues in women’s and children’s health, medicinal garden design for a neighborhood landscape, systematic integration of herbal methodologies and much more.

Committed to a life of learning, Donna continues her studies in phytochemistry, clinical herbalism, permaculture, and medicine-making. Most weekends, she works alongside her husband and two daughters in building a botanical medicine farm and ecological restoration site in NE Alabama.